CLOVERFIELD

I'd like to take this time to say that I haven't gotten any commentson my last two post's. Okay so here it is. I'm going to talk about the movie "Cloverfield" and how that new form of advertising affects us. I know that personally I will go out and see that movie even though I NEVER watch that type of movie ( I'm more of a chickflick gal) but the way in which the advertising was done for this movie makes me want to go to the theatres and see the movie. Not only does this new form of advertising create suspense, It gets people talking about what it's about, it makes the movie interesting already. Human nature is to be interested in the unknown. The advertising plays on this raw human emotion in order to draw us in.
Although the advertisers took a huge risk in advertising the movie in this way, I think that it will pay off in the end. I think people will literally flock to the theatres in order to see what all this mystery is about. People want to find out what is in New York city, they want to know who the actors are and most of all they want to see what its all about! I think the way in which this was presented to the Audience (us) was very well done and will surely set a fad for other movies to follow although the next movies that do this won't be as successful. This is why this movie ''cloverflield'' will be really successful because they are the first to actually do this and their risky business will most likely do fabulous in the box office. I'm curious to actually see how the movie and the whole advertising really does turn out. The movie has to be great though because if it is really bad then people will be furious.