Living in a world of advertising affects us everyday in lots of different ways, and the scary part is that we don't even realize it half the time.
Answering this question takes more than just a simple journal entry, It takes more than just a class to sit and brainstorm how advertising affects us because we can say It affects us through the style of clothes we wear,what we eat, what we "deem" cool and so on, but Really Advertising does much more damage than that, It eats at our minds in a specific and sneeky way. This is why the Big guns get paid millions of dollars to promote a product or service, Its the way in which they use advertising to create familiarity thats etched into our brains so that we are inclined to buy the product when the same product is sold for less, with the same quailty. We, as humans like comfort and seeing something familiar creates comfort. It's all mind games.
Advertising affects me greatly on a day to day basis and as much as I'd like to claim that advertising doesn't affect me and that I am above it, in actual fact I'm not. I may try to step back once and awhile and question whether I really need a sweater from Westfortynine thats 100 bucks, or would it be in my best interest to get a similar sweater for less than half the price at another store and deal with the image that it reflects? It's these things that make me wonder why I need to get an overpriced sweater from a "cool" place to shop.. I begin to realize that it's really just the advertising. All those marketers want is to promote their product and make it "cool" so that us, as Zombies, will flock to the store to buy the latest and coolest articile of clothing so we can be accepted by our peers.
With that being said, I really can't fully explain the whole concept of how Advertising affects us in this journal entry, but with these examples It only just begins to explain what this game is all about.
Friday, November 2, 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment