CLOVERFIELD

I'd like to take this time to say that I haven't gotten any commentson my last two post's. Okay so here it is. I'm going to talk about the movie "Cloverfield" and how that new form of advertising affects us. I know that personally I will go out and see that movie even though I NEVER watch that type of movie ( I'm more of a chickflick gal) but the way in which the advertising was done for this movie makes me want to go to the theatres and see the movie. Not only does this new form of advertising create suspense, It gets people talking about what it's about, it makes the movie interesting already. Human nature is to be interested in the unknown. The advertising plays on this raw human emotion in order to draw us in.
Although the advertisers took a huge risk in advertising the movie in this way, I think that it will pay off in the end. I think people will literally flock to the theatres in order to see what all this mystery is about. People want to find out what is in New York city, they want to know who the actors are and most of all they want to see what its all about! I think the way in which this was presented to the Audience (us) was very well done and will surely set a fad for other movies to follow although the next movies that do this won't be as successful. This is why this movie ''cloverflield'' will be really successful because they are the first to actually do this and their risky business will most likely do fabulous in the box office. I'm curious to actually see how the movie and the whole advertising really does turn out. The movie has to be great though because if it is really bad then people will be furious.

Ideas Ideas

Project Ideas! I'm actually pretty excited about the ideas that Stephanie and I came up with today, I really hope it works well and that our Hypothosis Is proven right. Although with the message that I've been getting I really think It will work. To me, the most interesting part of this whole unit is the fact that Advertising uses familiarity to draw us in, and to buy their product. I never really realized how much advertising does affect me until I started learning about it in this class, I have been taking what I learn in class and applying it to my everyday life. I evaluate what I'm inclined to buy and The outcome is really interesting.
It only makes sense that I use this aspect in my project so that I can inform other people as well.
Last week I was babysitting for a family in fredericton and The mother started talking to me about how she doesn't let her children watch regular TV ( only dvd's with minimal advertising) her argument was that she didn't want her kids to be affected by all the advertising from the candy commercials and toys etc.. I found it really interesting because we have been talking about it in class and I was glad that I could talk and be informed about the subject. I curiously asked her wether or not the kids were still affected by advertising even though they don't watch regular TV shows and surprisingly she said yes, of course. The Kids pick up advertising from the kids at school, and from Church. They see what other kids eat at lunch etc... She claims that their is no escaping advertising no matter how hard she trys. I thought I would share that with you because It kinda relates what we are talking about in class, and It was really interesting to witness someone trying to ignore advertising and also inform others ( she had a whole speech about advertising for me) like the woman we watched in the video who also trys to inform about advertising but in a much different way. so anyway, Like I said I'm really excited to do the project and see if our ideas actually work. I really hope the placement of our booth affects the outcome as well. -Danielle

Brainwashed.

Living in a world of advertising affects us everyday in lots of different ways, and the scary part is that we don't even realize it half the time.
Answering this question takes more than just a simple journal entry, It takes more than just a class to sit and brainstorm how advertising affects us because we can say It affects us through the style of clothes we wear,what we eat, what we "deem" cool and so on, but Really Advertising does much more damage than that, It eats at our minds in a specific and sneeky way. This is why the Big guns get paid millions of dollars to promote a product or service, Its the way in which they use advertising to create familiarity thats etched into our brains so that we are inclined to buy the product when the same product is sold for less, with the same quailty. We, as humans like comfort and seeing something familiar creates comfort. It's all mind games.
Advertising affects me greatly on a day to day basis and as much as I'd like to claim that advertising doesn't affect me and that I am above it, in actual fact I'm not. I may try to step back once and awhile and question whether I really need a sweater from Westfortynine thats 100 bucks, or would it be in my best interest to get a similar sweater for less than half the price at another store and deal with the image that it reflects? It's these things that make me wonder why I need to get an overpriced sweater from a "cool" place to shop.. I begin to realize that it's really just the advertising. All those marketers want is to promote their product and make it "cool" so that us, as Zombies, will flock to the store to buy the latest and coolest articile of clothing so we can be accepted by our peers.
With that being said, I really can't fully explain the whole concept of how Advertising affects us in this journal entry, but with these examples It only just begins to explain what this game is all about.